Hokkai Suisan https://www.hokkai.com/home/ Fri, 14 Apr 2023 14:09:21 +0000 en-US hourly 1 Hokkai celebrates 30th anniversary! https://www.hokkai.com/2023/04/14/hokkai-celebrates-30th-anniversary/ Fri, 14 Apr 2023 11:56:35 +0000 https://www.hokkai.com/?p=102676 The post Hokkai celebrates 30th anniversary! appeared first on Hokkai Suisan.

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Hokkai celebrates 30th anniversary!

Dear customers, 

As we celebrate our 30th anniversary, we wanted to take a moment to express our sincere gratitude for your unwavering support over the years. You have been with us every step of the way, and we are deeply grateful for your loyalty and trust.

30 years ago I started Hokkai Suisan together with my wife. One year prior, I did an internship in Japan, where I worked at a fish processing company that specialized in horse mackerel. This experience ignited my passion for traditional Japanese cuisine and sparked the idea of bringing it to Europe.

I was overwhelmed by the support we received from all our customers and how they helped us build up our business. Today, we have expanded our reach and offer more than 60 traditionally prepared Japanese fish products to more than 8000 families in Europe. 

But our journey does not stop here. We are constantly exploring new ways to preserve the traditional Japanese food culture while also catering to the evolving tastes of our customers. We believe that food is a bridge that connects people from different cultures, and we want to use it to promote cultural exchange and understanding.

As part of this journey, I am deeply honored and humbled to be appointed as Culinary Goodwill Ambassador by the Japanese government. It is truly a privilege to represent and promote the rich and diverse culinary heritage of Japan.  I look forward to continuing working with authentic Japanese producers and local suppliers to further enhance cultural exchange through the universal language of food.

I am incredibly grateful for all the opportunities I got working with all of you and we look forward to continuing to produce and deliver the best Japanese (fish) products to your homes. 

Yours sincerely, 

Marinus Noordenbos 

 

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Sanriku Joban https://www.hokkai.com/2023/02/26/sanriku-joban/ Sun, 26 Feb 2023 10:26:26 +0000 https://www.hokkai.com/?p=100689 The post Sanriku Joban appeared first on Hokkai Suisan.

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Bringing you the best products from Sanriku Joban

300 kilometers of beautiful Japanese east coast along the pacific. In 2011, after the earth trembled unprecedentedly, this area was completely destroyed by waves, some as high as 40 meters, that knew no mercy and did not stop. The area was completely rebuilt 12 years after that and is buzzing with passion and business. JETRO (Japan External Trade Organization) invited me on a trip to the companies that have risen again from the ground up along this so hard-hit coastline. The buildings are new and clean, the entrepreneurs resilient and determined, the products are made with passion, hardship and incredible tradition. How I love this country. – Marinus Noordenbos

Iwashi – sardines

In the spring of 2022, during a vacation in Japan, I went to Choshi with my Japanese in-laws. Here we met our acquaintance from Holland, who took us to the local fish auction. When I’m in Japan, I’m always looking out for new products to bring to Europe. This is probably why my in-laws don’t look surprised when I say I want to drive by the fish market. Fortunately, they share the same unconditional love for good food. Early in the morning, before breakfast, we drove to the auction. There the fishermen were busy unloading the iwashi catch. One truck after another drove away, fully loaded with beautiful iwashi. The trucks were so full that fresh iwashi occasionally tipped over the edge and landed in the street. When I picked up a few stray fish from the street, my heart immediately skipped a beat. The iwashi looked so beautiful and full of fat, “this must go to Holland,” I muttered as I ran after my family.

Iwashi is a popular fish in Japan, partly because it is not so expensive, but mostly because the taste is insanely good. The Japanese know many ways of preparing iwashi. Grilled with just a little salt, or filleted as sashimi, for example. At Hokkai, we have 4 different preparations of iwashi. Lightly salted and dried, then it is called: maruboshi. Filleted and marinated in soy sauce and mirin and sprinkled with sesame seeds: mirin boshi. These two variations need to be cooked briefly in the hot oven and are also suited for BBQ. Then we have a package of 4 pieces, which are not pre-flavored, so you can prepare them as you like. Finally, we have iwashi fry: filleted sardines with a nice, crispy breadcrumb coating.

With the help of the JETRO, I found a suitable supplier who has the Iwashi caught, packaged and shipped to Europe at the perfect time in the season. Tosui is a large company that processes these fish in a brand-new factory. When we visited, the staff had just begun filleting a large pile of iwashi. I could eat it raw, right off the cutting table. I was already an oddity here in the factory hall with my two meters, and now they gave me an even stanger look. But it really is the only way to really get a good understanding of the fat content. And my mantra in the Netherlands is simple: fat is the main flavoring of fish and therefore also of the iwashi. Consequently, this iwashi is blissful.

After this trip, it took another month or so. But finally I got a phone call. There was 3000 kg of iwashi waiting for me at the port in IJmuiden. Ready to be prepared in your kitchen!




Katsuo – bonito

The bonito, skipjack tuna or katsuo in Japanese, has an unfortunate name. In fact, it is not a tuna but a fish from the mackerel family. Because the fish is so versatile, it has a true hero status in Japan. The bonito is actually a swimming stock cube. There is hardly a dish in Japanese cuisine that does not include this condiment. Broth from the katsuo, dashi, is the base of almost every Japanese dish. Smoked and shaved, we know the fish as katsuo bushi. When you put katsuo bushi shavings on a hot dish, it immediately comes alive. Due to the extremely light weight of the shavings, you will see that they begin to dance in the vapor of the dish. A magical sight and very instagrammable, which has also earned the fish hero status online.

In Shiogama, near Sendai, I learned that katsuo has many other variations. The company Meiho is a major bonito producer. Bonito, like tuna, is always frozen at extremely low temperatures, otherwise the meat discolors and the shelf life is much shorter. So during my visit to the company we were given a tour around a freezing cell that noted as much as -60 degrees. With iciles hanging from our noses and eyes half squeezed shut, we walked past crates full of frozen beautiful whole katsuo. The fish are caught with a hook and rod. They bite down on everything so you don’t even need bait on your hook, the director of Meiho told us in the cold. On board, a number of fisherman men stand ready with rods and when they sail over a shoal of katsuo it is simply a matter of hooking the fish and with a powerful bow swishing the bonito over your own head into the hold behind you. The fish is then immediately, frozen whole and stored at minus 60. Processing takes place without thawing the fish first. Large band saws are used to cut the fillets from fish. Then the frozen intestines are brushed out, as it were, with a special device that reminded me of a polishing machine from the local chop shop. After this, the still stiffly frozen fillets pass through a blazing inferno of gas torches, which cook the outside of the fillet. This process is called tataki. The inside remains raw and is still frozen. If you thaw the katsuo tataki at home and slice it into nice thin slices, there is a wonderful contrast in both taste and appearance between the charred outside and the silky, red and raw inside. This is incredibly delicious with a dressing of soy sauce (from Hokkai ;), spring onion, and ginger.

We received a large shipment of these roasted fillets and, of course, stored them neatly, as they would in Japan, at sixty degrees below zero. In an average kitchen freezer that cools to about minus eighteen degrees, you can keep this fish good for only four weeks. So cut it up quickly!


Mekabu – seaweed

The city of Kesennuma, in Miyagi Prefecture, was hit hard by the tsunami in 2011. The town is in the part of Japan through which the devastating tsunami raged relentlesly. In this region, every business owner has a gripping story. Behind the warmth and generous smile of the owner of Hachiyo Suisan, it is no different. During the tsunami caused by a massive earthquake, he lost everything he had built up over the years. The water rose up to 7 meters into his factory and took the entire contents with it on its way back to the sea. Stocks, machinery, premises; everything was gone, broken or unusable. ‘Such a disaster, oddly enough, also produces beautiful things,’ the owner tells us when we visit him. Even the biggest competitors worked together to rebuild our city. Where normally everyone competed against each other in the small fishing town, now a kind of togetherness arose. People were suddenly dependent on each other. First everyone helped each other to clean up the immense mess and later also to build up the production processes.’

The raw materials that came back were distributed fairly among the companies so that everyone could work on their recovery. Hachiyo Suisan produces Mekabu for the Japanese market. Mekabu is a fresh seaweed salad with a both salty and vinaigrette-like flavor and is praised for its healthy properties. The substance is slightly slimy; it is real seaweed. This is not immediately something we are used to eating in the Netherlands either, but don’t let that stop you from tasting this salad because the very deep and intense sea flavor is addictively delicious. The silky soft seaweed texture is very good to combine with cooked fish and can also be used perfectly in salads. These kinds of seaweed products, besides being very tasty, are also very good for your health.

When I later walked through the village, I saw what the owner meant. Truly everything around me here has been rebuilt. Every factory, every building even every street was new. All around the properties there are now high walls, not representative of the new togetherness that is still strong here, but serving only to keep out such a terrible wave.



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]]> Japanese table customs https://www.hokkai.com/2022/12/02/japanese-table-customs/ Fri, 02 Dec 2022 08:53:46 +0000 https://www.hokkai.com/?p=97270 Enjoying Japanese food begins, of course, with selecting the right ingredients. But around that, there are all sorts of customs that complete your Japanese dining experience. How do you set a table in Japanese style? What are the customs at the table and how do you actually put together a Japanese meal? In this blog, […]

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Enjoying Japanese food begins, of course, with selecting the right ingredients. But around that, there are all sorts of customs that complete your Japanese dining experience. How do you set a table in Japanese style? What are the customs at the table and how do you actually put together a Japanese meal? In this blog, we tell you more about that. 

 

Ichiju sansai

Basically, a traditional Japanese home meal follows the principle of ichiju sansai: one soup and three dishes. Dinner consists of, you guessed it, a bowl of miso soup, a fish or meat dish and two side dishes. Exactly what is served varies by season. The essential bowl of white rice does not count as one of the three dishes in ichiju sansai, but is a stand-alone element. The same goes for the table pickles. 

Table arrangement 

Just as we in Holland place the forks on the left and the knives on the right, there are rules for a traditional Japanese table arrangement. 

  • The chopsticks are at the front with the tip to the left. 
  • The bowl of rice is on the left and the soup on the right. Traditionally in Japan, the left is considered higher than the right. Rice was (and still is) offered to the gods and thus deserves an exalted place. 
  • The main course is on the back right and the side dishes on the left and center back. 

 

Table manners in Japan 

Before eating you say “Itadakimasu” (literally, “I receive”) and after eating “Gochisosama” (literally, it was a feast). With these expressions, you express gratitude to everyone who contributed to the dish on your table. From the farmer who grew the ingredients to the cook who prepared the dish. And from the fisherman who caught the fish to the fish that gave its life for it. 

 

Expressing the beauty of nature and the changing seasons 

Japanese cuisine uses many seasonal ingredients in each season. Enjoying the delicious ingredients of the four different seasons is one of the most enjoyable aspects of Japanese food. Examples of seasonal vegetables and fish are: bamboo shoots and wild vegetables in spring, summer vegetables and eel in summer, samphire and chestnuts in autumn, carrots and buri in winter.

Another characteristic of Japanese food is that you can enjoy the four seasons not only in taste but also in appearance. You can see the seasons in the use of natural ingredients such as flowers and leaves in dishes and in the type of tableware on which the dishes are served. For example, they use glassware to exude coolness in the summer and dark pottery for warmth in the winter.

We invite you try and make a ichiju sansai meal at home using local seasonal ingrediënts. Use our hokke recipe for inspiration!

 

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Updates March 2022 https://www.hokkai.com/2022/03/31/updates-march-2022/ Thu, 31 Mar 2022 07:16:27 +0000 https://www.hokkai.com/?p=86155 The post Updates March 2022 appeared first on Hokkai Suisan.

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Updates March 2022

Maguro Chu Toro Don

Home cook Mayu shares the recipe for her favourite donburi (rice bowl) with medium fat tuna (Chu-toro), homemade sauce, nori and other toppings. This Japanese dish can be prepared within 10 minutes. Tip: you can also use Akami or O-toro for this recipe. 


Gault&Millau

Our sushi restaurant, Hokkai Kitchen, is once again included in the Gault&Millau Netherlands Guide. This gastronomy guide lists the very best restaurants of the country; we are very honored and proud to be included. Check out more about our restaurant on our website. 


Chef Ohtawara and his son about Sushi  

The educational Samsam Magazine visited us in IJmuiden to learn about sushi and Japanese eating habits. Soki, the 13-year-old son of chef Kuniyoshi Ohtawara, tells us about the use of chopsticks and how often people in Japan actually eat sushi. Soki also makes sushi, of course with a little help from his father! 


Sushi for take away

Hokkai Kitchen is open again for take away from Wednesday to Saturday. Check out our assortment and enjoy the most delicious sushi and sashimi! 


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]]> Updates January 2022 https://www.hokkai.com/2022/01/28/updates-january-2022/ Fri, 28 Jan 2022 13:38:52 +0000 https://www.hokkai.com/?p=82884 The post Updates January 2022 appeared first on Hokkai Suisan.

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Updates January 2022

Hokkai Survey

In this new year we want to improve our products and services. To achieve this, we have asked you to fill out our survey. We already received a lot of feedback, which we are most grateful for. If you have not yet filled out our survey, you can still do so. As a thank you, you will receive a fun surprise at the end. 

 


Casserole with black cod

To start the new year off right, we shared Chef Ohtawara’s recipe for a casserole full of vitamins! With four types of vegetables, potatoes and our black cod fillets, this is a meal for the whole family. The fish is marinated in sweet miso sauce, giving it a special flavor. 

 


Hokkai in Dutch newspaper

Last month, Hokkai was featured in the Dutch newspaper Financieel Dagblad: ‘Japanese fish must be in the third drawer of the Dutch freezer’. We are very proud of this article, which beautifully captures the story of our CEO Marinus Noordenbos and the origins of Hokkai.  

 


Sushi for take away

Our colleagues enjoyed a well-deserved holiday this month. In the meantime, we tipped you to make your own temaki’s with tuna, salmon and king fish according to this recipe 

Hokkai Kitchen is open again for take away from Wednesday to Saturday. Check out our assortment and enjoy the most delicious sushi and sashimi! 


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]]> Updates December 2021 https://www.hokkai.com/2022/01/06/updates-december-2021/ Thu, 06 Jan 2022 14:43:35 +0000 https://www.hokkai.com/?p=80998 The post Updates December 2021 appeared first on Hokkai Suisan.

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Updates December 2021

Fish delivery in Munich

Always nice to meet a Hokkai fan in real life! Mrs. Thürk has been enjoying our Japanese fish specialties for more than twenty years and follows us fanatically on social media. In December, Marinus himself visited her in Munich to deliver her order and have a chat.

Toast met nori tsukudani

Nori Tsukudani 

Lunchtime tip! This toast with marinated seaweed is very tasty and can be prepared in just 10 minutes. How can you do this? Spread 4 slices of bread with butter, top with Nori Tsukudani and sprinkle with grated cheese. Place the rolls in the oven and wait until the cheese has melted.


Ebi Gyoza

Home cooks Naomi used our Pink Shrimps to make gyoza’s. These Japanese dumplings taste delicious and have a stuffing made of shrimp, cabbage, ginger, garlic, sesame oil and soy sauce. Prepare the gyoza’s with rice and your diner is served.


Hokkai Christmas Box

In December, many fish lovers received the Hokkai Christmas Box. Even so many that we had to scale up several times to deliver the boxes to on time. We are extremely grateful that we could be part of your holidays and hope you enjoyed the dinner!

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Updates November 2021 https://www.hokkai.com/2021/12/01/updates-november-2021/ Wed, 01 Dec 2021 13:15:31 +0000 https://www.hokkai.com/?p=78885 The post Updates November 2021 appeared first on Hokkai Suisan.

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Hokkai Christmas box

This month we launched the Hokkai Christmas Box. This box contains eight exclusive Japanese fish products to prepare a four course dinner for four people. With the included recipes from our Chef Ohtawara, you present a culinary Christmas dinner! We will also give you a very special Christmas present this year. You can order the Hokkai Christmas box until 6 December.


Interview with RTL Nieuws

Dutch news channel RTL Nieuws came to visit IJmuiden to discover and share the story of Marinus and Hokkai Suisan. It resulted in a beautiful article that describes Hokkai’s path: from selling fish from the trunk to the international Japanese fish shop that Hokkai is today.


Café Caron

Every year, culinary expert Alain Caron invites a chef to cook at his Café Caron in Amsterdam. This year it was the honour of our own chef Kuniyoshi Ohtawara, together with Rolando, Etienne and the Caron team. They served a culinary five-course dinner, including Sake Nanban (salmon belly), the sashimi cocktail (chef Ohtawara’s signature dish) and Buri Kama (jaw of king fish). The Hokkai team was honoured to delight the guests with these Japanese dishes. 

Hokkai Recipe: Fish snack platter

With the holiday season approaching, we thought it was time again for a delicious Japanese snack platter. We chose five different appetizers, namely Smoked Salmon, Kakiage (tempura), Saba no Tatsutaage (mackerel appetizers), Hotate-fry (breaded scallops) and Edamame (Japanese soy beans).


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How to cook rice https://www.hokkai.com/2021/11/04/how-to-cook-rice/ Thu, 04 Nov 2021 18:46:48 +0000 https://www.hokkai.com/?p=76833  

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How to cook rice

1. First you want to wash the rice. Put the rice in a pan and pour in water. Stir the rice with your hand and tilt it so that it is washed. Then quickly pour off the water, because it quickly soaks into the rice. Repeat this four or five times, until the water you drain has become clear.
2. Add water to the rice again and leave it for 30 minutes.
3. After 30 minutes, drain the water.
4. Add 400 ml of water per 300 grams of rice.
5. Cook the rice for 15 minutes. Keep an eye on the pan while the rice is cooking. When the water starts to boil heavily, you can lower the heat a little.
6. When you hear a crackling sound from the bottom of the pan, the rice is almost ready.
7. Remove the pan from the heat and leave the rice for 15 minutes. Leave the lid on the pan. After 15 minutes the rice is ready to be served.

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Hokkai Christmas Box https://www.hokkai.com/2021/11/02/hokkai-christmas-box/ Tue, 02 Nov 2021 07:00:14 +0000 https://www.hokkai.com/?p=75623 The post Hokkai Christmas Box appeared first on Hokkai Suisan.

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Celebrate Christmas with Hokkai  

The Hokkai Christmas box is an accessible way to enjoy a great Christmas meal. This box is full of exclusive Japanese fish products to prepare a four-course meal for two people. With the included recipes from our top chef Ohtawara, you can easily put a culinary Christmas dinner on the table! We will also give you a very special Christmas present.

  • Festive Christmas dinner
  • Exclusive Japanese fish products
  • 4 delicious courses
  • 2 persons
  • Recipes from Chef Ohtawara
  • Including shopping list

Hit the button to order your Hokkai Christmas Box (for €55)!



What is on the Christmas menu?  

Amuse: Baguette with Mentaiko butter. Bread with butter mixed with spicy cod roe

Starter: Sake and Maguro sashimi. Sashimi from salmon and tuna

Intermediate: Unagi foil bake. Grilled eel with vegetables from the oven

Main course: Gindara gratin with Hokkai miso. Black cod with Hokkai Miso from the oven


How does it work?

The Hokkai Christmas box contains a selection of our authentic Japanese seafood products to prepare a festive four-course dinner.

  • Mentaiko Butter (spicy pollack roe butter)
  • 100gr Sake sashimi (sashimi of salmon)
  • 100gr Maguro sashimi (sashimi of tuna)
  • Unagi Kabayaki (eel in sweet soy sauce)
  • Gindara no kirimi (black cod)
  • Hokkai Miso
  • Recipes of chef Ohtawara

The only thing you need to do before you can prepare the courses is to get a few additional ingredients. Of course, we will help you with a shopping list. After a quick visit to the supermarket, you will have everything you need to enjoy the products in the Hokkai Christmas box to the fullest. 


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]]> Updates October 2021 https://www.hokkai.com/2021/10/31/updates-october-2021/ Sun, 31 Oct 2021 02:43:30 +0000 https://www.hokkai.com/?p=76139 The post Updates October 2021 appeared first on Hokkai Suisan.

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Updates October 2021

Video Horse Mackerel

This month we put the horse mackerel in the picture, the fish that started it all for Hokkai. Did you know that our horse mackerel is caught in the North Sea? Did you know our horse mackerel is caught in the North Sea? And that this fish has nothing to do with the common mackerel? In this video, Marinus Noordenbos tells you everything you want to know about horse mackerel; a special fish which can be used for a lot of different meals.


Oden set

Hokkai Recipe: Oden

Oden is a one-pan dish with delicious products such as surimi and different types of fishcakes. It’s very simple to prepare and you can add as many ingredients as you like. With our Oden Set, you can put a delicious Japanese fish fondue on the table easily and quickly.


Japanese Culinary Academy certificate

Our colleague Rolando has been awarded the bronze badge of the Japanese Culinary Academy! A huge achievement, for which he had to pass both a theoretical and practical exam. “Not only did I learn about all the aspects that make Japanese cuisine so special and extraordinary, I also studied and practiced various Japanese cooking and cutting techniques. I have the honor of working with Chef Ohtawara, he gave me a lot of feedback that allowed me to take my technique and knowledge to the next level.” We are proud of Rolando and his certificate!

Hokkai Tutorial: How to make nabe

In a Hokkai Tutorial chef Kuniyoshi Ohtawara shows how he makes nabe. Nabe is a traditional Japanese dish that consists of homemade broth, in which you cook all kinds of fish and vegetables. In Japan, this hotpot is not only a festive dish, but also a festive way of eating. Sitting around the pan together feeling connected to each other. Which is important, especially during the Holidays.


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